How do you make AI video for LinkedIn?

Keep it short (30–60 seconds), captioned (85% of LinkedIn views are muted), square 1:1 or vertical 9:16, and value-first. The strongest format is AI b-roll over a talking-head voiceover (yours or AI). Pure AI hype videos underperform — LinkedIn rewards expertise and specifics, not visual spectacle.

  • 30–60s, captioned, square or vertical.
  • Value > spectacle.
  • AI b-roll + your real voiceover = winning format.
  • Avoid hype prompts ('the future of work').

What LinkedIn actually rewards

The algorithm rewards dwell time and meaningful comments. Concrete, specific tips do well. Generic 'AI is changing everything' content does not. Use AI video as the visual layer behind a script that actually teaches something.

Format spec

Square (1080×1080) for in-feed, vertical (1080×1920) for LinkedIn Reels. Burned-in captions in a clean sans-serif at the bottom safe zone. Hook in the first 2 seconds.

FAQ

Should I disclose AI use on LinkedIn?

LinkedIn does not yet mandate it, but disclosure earns trust — especially with executive audiences in 2026.